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New study explains why men all wear jeans.
A report sponsored by the International Fashion Industry Association (IFIA) probes deep into the male psyche to explore more thoroughly than ever before why men dress the way they do.
 The report draws a complete and enthralling picture of not only the way men dress but also how they relate to their clothes.
Telephone interviews throughout Europe and the US reveal men’s wardrobes to be dynamic and complex affairs and times have certainly changed.
Whereas only forty years ago an estimated 90% of western males spent most of their time wearing suit, collar and tie, the 2003 survey shows over ninety percent of men now spending 84% of their time wearing jeans and a T-shirt, with over eighty percent of those wearing the brand Levis.
Seventy percent of modern men no longer even possess a suit.
Even more interesting than what men wear are the reasons they wear it.
The report indicates that advertising and peer pressure may now have more influence on the modern male than the opinion of those who look at them most, their partners.
Whereas a vast majority of partners favoured seeing their men suited up, almost 96% of men said they wore jeans "all the time" as "an individualistic gesture of rebellion." and "to express their individuality.”
The figures equally showed a 70% majority who agreed "wholeheartedly" with the statement "No one wears suits any more because it is conformist to be wearing the same thing as everyone else."
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