Californian Ad agency Webstrike today published it's annual report on the state of advertising on the Internet.
The report, which provides an overview of advertising trends for the previous year, suggests that Internet users are reaching saturation point with intrusive online advertising. "Basically advertising is getting more and more visible and it's getting to the point where internet users can't even see what they're supposed to see any more." Jody Judy of Webstrike told BIGfib.
"It can be very frustrating for users when they realise that the very piece of information they are looking for is hidden under some stupid floating advertising banner."
According to Jody the problem is now so bad that some users are completely avoiding offending sites.
"Advertisers need to realise that bad advertising can be very bad for their corporate image... They need to look past click rates and start thinking about what their tactics make users think of them..."
"They need to be reasonable and respect the users. It's the only solution."
