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TECHNOLOGY |
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 Gilette launches QuattroX, the world's first forty blade razor.
Featuring forty titanium blades, five strips infused with vitamins A,B,C,D and E and the companies patented Hello Vera gel to smooth the skin, Gilette claims that the new QuattroX heralds a new era in shaving.
The Gilette Company launched Quattrox wth a new $40 million global advertising campaign aimed specifically at convincing buyers to dump their old fashioned Wilkinson Sword 39 blade razor for the new Gilette Quatrox.
See also : Chrysler reveals live hard, die young strategy
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