|
|
|
|
 |
MONEY |
|
 |
|
Coca Cola launches new flavour: Copper Coke
Coca cola yesterday said that complaints registered with the local police in Pune by the Hotel Raviraj in which the hotel claims to have discovered lengths of copper wire in the bottles of Coke supplied by the company are simply down to labeling errors.
A spokesman for the company Reginald Ipoff told local police "We don't deny that there were bits of wire in the drink, but it was intentional, part of our dry season new flavours marketing drive."
"Cherry Coke has been somewhat of a failure in Pune and our research has shown that Copper Coke would be a hit. Only the new labels weren't ready... You know how it is in these tin-pot countries..."
Mr Ipoff also said that the pollution of local farming land with Cadmium was liked to the new flavours campaign. "
"Cadmium Coke was a pilot we ran, but unfortunately our projections showed that because of the negative effects cadmium has on life expectancy the product disrupted projections of future sales to brand-loyal customers.”
In a nutshell the more customers drank the sooner they died, and the less Cadmium Coke they therefore bought.
“In the end we dumped the project and so we dumped the Cadmium Coke on some local farming land."
<<< back
|
|
|
|
 |
